Asics SportStyle “For Her, By Her”
For Her, By Her campaign is a celebration of the impactful and generation-defining women that are working fearlessly to build their own movements and communities. We transformed a traditional Japanese style home into Niky’s dream art studio. Her colorful artwork stands out amongst the surrounding greenery, wooden textures, and natural light - her main sources of inspiration. To dress the empty set, we primarily sourced from small businesses or second hand, an environmentally friendly approach that is very, Niky! Props like used wire baskets, repurposed jars and old ceramics for her brushes, and of course many house plants, which were later gifted for the crew to enjoy.
Featuring Artist Niky Röhreke Produced by Adam Studios Photography by Satomi Yamauchi Props & Set Design by Jeanette Moncada
“I think this is my accurate image of women saving the world. She wears sneakers cause I think we need to run a bit before it’s too late.”
- Niky Röhreke
